We continue to closely follow updates and instructions from the Government of Canada, the Province of Ontario and the Public Health Agency of Canada. The impact of COVID-19 on global trends in foreign direct investment will be significant. We will work to navigate the new business environment, adjusting our strategy, tactics and operations accordingly. Most importantly, we must recognize that these are very challenging times for all and the staff at Toronto Global have committed to do our part to support each other for the duration of this crisis and beyond.
Toronto Global is proud to work with partners and clients, both in the Toronto Region, and internationally, who come from all sectors, backgrounds and communities. As an organization that aims to attract international companies and talent from around the world, to build a better, stronger, and more inclusive region, we can and will do more. Racism has no place in the Toronto Region and we stand in solitary with the Black, Indigenous and People of Colour communities, and all cultural groups across the globe, that are fighting for justice and equality. Together, we can build a better world.
One thing we can be proud of in times like these is our resilience, as a region, a province, and a country. When times are good, we work together to make them great. And when times are tough, we rally together to help those of us that need it most. Here are a few initiatives we would like to highlight from the past couple of months, that demonstrate what we already know to be true: there is no better place to live, work and create.
A neighbourhood hub that brings communities together, even when they're apart.
Toronto Global client, Nextdoor, is a social networking app, specifically designed to connect neighbours, with each user verified as trustworthy. In a time of physical distancing, Torontonians are turning to their neighbours to help during uncertain times.
Durham Region breweries, All or Nothing Brewhouse and Brock Street Brewing Company, halted beer production to produce hand sanitizer exclusively for local hospitals, frontline emergency workers and major utility companies to help in the fight against COVID-19.
Inspired by a friend who works as an emergency room doctor in Hamilton, Toronto resident Matthew Lombardi teamed up with a group of four others to create GroceryHero.
GroceryHero is a free delivery matching service to help frontline medical professionals focus on fighting COVID-19. Volunteers are matched with medical professionals in their neighbourhoods by postal code to help with delivery.
Toronto Global was selected as an International Economic Development Council (IEDC) Excellence in Economic Development Gold Award recipient for the BIG – Paid Ad Campaign. The award was presented during the 2019 IEDC Annual Conference in Indianapolis, Indiana in October 2019.
“Toronto Global’s marketing team has been successful in enhancing Canada and the Toronto Regions’ profile internationally. The bold and visual campaigns that Toronto Global creates are very effective in highlighting all the great assets our cities have to offer international business investors, and it was clearly demonstrated in their award winning ‘This is BIG’ advertising campaign.”
Director, Economic Development
City of Mississauga
In December 2019, Toronto Global’s Director of Marketing & Communications, Julia Sakas, was asked to present to the World Association of Investment Promotion Agencies (WAIPA) in Rome, Italy.
“Julia’s presentation was most informative as it showed a truly innovative approach to using digital marketing in a cost effective way. In times where international promotion agencies have to differentiate themselves and their location to promote awareness, Toronto Global’s digital strategy seems to be one step ahead and a true best practice.”
CEO, World Association of Investment Promotion Agencies (WAIPA)